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Let’s talk about death on ‘Dying to Know Day’

Written by Metropolitan Memorial Parks | Aug 7, 2025 11:14:11 PM
Australians are being encouraged to have open and honest conversations about end-of-life choices as part of Dying to Know Day on Friday, 8 August.


Whether you’re supporting ageing parents, caring for someone with a life-limiting illness, or planning for a meaningful end-of-life experience, it’s important to talk about the journey and the choices available.


By having conversations now, Australians can avoid conflict and minimise stress for their loved ones later, according to Rob Smart, Acting CEO, Metropolitan Memorial Parks (MMP), a promoter of the campaign and Crown land manager and cemetery operator.

 

“Aussies love to chat about anything and everything. From last night’s footy to who got booted off that reality TV show. But mention death, and everyone goes quiet,” said Mr Smart. “The reality is that we don’t live forever. And the sooner that we consider our final wishes and share them with our loved ones, the better. “What do you do when someone dies? In moments of loss, knowing what practical steps to take can bring clarity and comfort to families.”

 

According to a 2022 YouGov survey, only 53 per cent of Australians feel comfortable talking about end-of-life issues with a family member. MMP data shows that only 1.6 per cent of Australians have planned their own funeral, and only 12 per cent have planned one for someone else.

 

A 2024 Vice Media study also suggests that attitudes differ among generations, with 80 per cent of those in Gen Z saying that talking about death is normal. Former Sydney funeral director and current MMP Engagement Manager, Jason Cooper, said that Dying to Know Day is a perfect opportunity to start talking.

 


“Do you want Frank Sinatra or Taylor Swift playing at your funeral? Who’s going to look after your anxious Shih Tzu that only trusts you? And do you want a traditional or a more alternative funeral? No question is insignificant,” Mr Cooper said.

 

Apart from having conversations about end-of-life choices, Australians can also participate in Dying to Know Day by checking out the following activities organised by Metropolitan Memorial Parks.

 

  • ‘Coldest 100’: a Spotify playlist of the most-played songs at Australian funerals, as revealed by funeral directors, and curated for mum, dad, and ‘the quirky’.
  • 'Death Café’: a walk-in discussion in Sydney’s south on August 19 with a ‘death doula’ and funeral director about end-of-life choices.
  • Rest Assured: an ask-me-anything type webinar on August 27 with a stonemason, burial technician, funeral director, and chapel coordinator.